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~isPartOf:"Journal of marketing communications"
~person:"Kim, Jooyoung"
~person:"Lu, Shijie"
~person:"Okazaki, Shintaro"
~person:"Yan, Ruiliang"
~subject:"Advertising"
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Kim, Jooyoung
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Journal of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Electronic markets : the international journal on networked business
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European Advertising Academy
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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