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~isPartOf:"Journal of marketing communications"
~person:"Lee, Eunsun"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
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Konsumentenverhalten
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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