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~isPartOf:"Journal of marketing communications"
~person:"Mundel, Juan"
~subject:"Glaubwürdigkeit"
~subject:"Online behavioral advertising"
~subject:"Viral marketing"
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Glaubwürdigkeit
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The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
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