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~isPartOf:"Journal of marketing communications"
~person:"Muralidharan, Sidharth"
~subject:"Eco-label"
~subject:"Environmental consciousness"
~subject:"Indien"
~subject:"Umweltzeichen"
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What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
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