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~isPartOf:"Journal of marketing communications"
~person:"Schivinski, Bruno"
~subject:"Konsumentenverhalten"
~subject:"Social media"
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Konsumentenverhalten
Social media
Internet marketing
2
Online-Marketing
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Social Web
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Social web
2
social media
2
Brand image
1
Brand management
1
Consumer behaviour
1
Crisis management
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Facebook
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Krisenmanagement
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Markenführung
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Markenimage
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Public relations
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Risikokommunikation
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Risk communication
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Viral marketing
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Virales Marketing
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brand attitude
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brand equity
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online firestorm
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purchase intention
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scct
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situational crisis communication theory
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user-generated content
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Schivinski, Bruno
Antheunis, Marjolijn L.
2
Flavián Blanco, Carlos
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Kim, Soojung
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Lee, Joonghwa
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Phua, Joe
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Rita, Paulo
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Balamoorthy S
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Daugherty, Terry
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Dodoo, Naa Amponsah
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Dąbrowski, Dariusz
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Journal of marketing communications
Argumenta oeconomica
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of strategic marketing
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Journal of travel and tourism marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
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