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~isPartOf:"Journal of marketing communications"
~person:"Schivinski, Bruno"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Firmeninformation"
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In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
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