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~isPartOf:"Journal of marketing communications"
~person:"Schultz, Don E."
~source:"econis"
~subject:"Kundenbindung"
~type_genre:"Aufsatz in Zeitschrift"
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Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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