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~isPartOf:"Journal of marketing communications"
~person:"Srivastava, R. K."
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
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Advertising effects
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Srivastava, R. K.
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Journal of marketing communications
Journal of strategic marketing
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International journal of Indian culture and business management
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International journal of comparative management
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International journal of export marketing
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Journal of food products marketing
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Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
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2
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
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