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~isPartOf:"Journal of marketing communications"
~source:"econis"
~subject:"Advertising media"
~subject:"Markenimage"
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Advertising media
Markenimage
Advertising planning
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Consumer behaviour
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Block, Martin P.
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Maehle, Natalia
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Mulhern, Frank
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Schultz, Don E.
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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Journal of promotion management : JPM
2
Media-Perspektiven
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Organisation und praktische Anwendung
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Service business
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SpringerLink / Bücher
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A master class in brand planning : the timeless works of Stephen King
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Breaking new ground in theory and practice
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Case study and review
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Communication series
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Comparative economic research : Central and Eastern Europe
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European journal of marketing : EJM
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Fashion marketing
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Going global: implementing international business operations
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of marketing research : JMR
1
Journal of the Operational Research Society : OR
1
Kulturmarketing
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Leicht gemacht
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MSI reports : working paper series
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ECONIS (ZBW)
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Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
3
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
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