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~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising
Fernsehwerbung
17
Television advertising
17
Advertising effects
14
Werbewirkung
14
Consumer behaviour
6
Konsumentenverhalten
6
Werbung
6
Internet marketing
4
Online-Marketing
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Television
4
advertising
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Fernsehen
3
Fernsehprogramm
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USA
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content analysis
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television
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Belgien
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Belgium
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Gender
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Geschlecht
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2
Mediennutzung
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commercials
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television programs
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Ball game
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Ballsport
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Brand management
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Article in journal
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English
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Bellman, Steven
2
Varan, Duane
2
Dens, Nathalie
1
Einwiller, Sabine
1
Jeong, Yongick
1
Logan, Kelty
1
Pelsmacker, Patrick de
1
Rask, Amy
1
Robinson, Jennifer A.
1
Stürmer, Lina
1
Verhellen, Yann
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Wooley, Brooke
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Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Quantitative marketing and economics : QME
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of industrial organization
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
Economic inquiry : journal of the Western Economic Association International
1
Economic modelling
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
Food policy : economics planning and politics of food and agriculture
1
Harvard business review : HBR
1
IIMB management review
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and economics
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ECONIS (ZBW)
6
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
3
A longitudinal content analysis of gender portrayal in Belgian
television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
The impact of the length of preceding and succeeding ads on
television
advertising effectiveness
Jeong, Yongick
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
Saved in:
6
The effects of social TV on
television
advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
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