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~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Beziehungsmarketing
Luxury goods
Markenimage
Marketing
Brand management
104
Markenführung
104
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
65
Advertising effects
38
Werbewirkung
38
Brand
33
Markenartikel
33
Internet marketing
27
Online-Marketing
27
Advertising
24
Werbung
23
Social Web
22
Social web
22
Marketing management
19
Marketingmanagement
19
Relationship marketing
14
social media
12
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Emerging economies
5
Emotion
5
Experiment
5
Schwellenländer
5
brand equity
5
brand image
5
Brand loyalty
4
Communication
4
Computerspiel
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
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Undetermined
61
Free
2
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Article
71
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Article in journal
71
Aufsatz in Zeitschrift
71
Language
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English
71
Author
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Anabila, Peter
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Nagar, Komal
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Belanche, Daniel
1
Bhaduri, Gargi
1
Biraghi, Silvia
1
Block, Martin P.
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
Braxton, Dominique F.
1
Broyles, Sheri J.
1
Burnasheva, Regina
1
Bıçakcıoğlu, Nilay
1
Casaló, Luis V.
1
Chen, Chih Ping
1
Chin, Phaik Nie
1
Coelho, Pedro Simões
1
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Journal of marketing communications
Journal of business research : JBR
498
The journal of brand management : an international journal
329
The journal of product & brand management
326
Journal of retailing and consumer services
241
Industrial marketing management : the international journal for industrial and high-tech firms
231
SpringerLink / Bücher
123
The journal of business & industrial marketing
109
European journal of marketing : EJM
98
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
89
International journal of hospitality management
80
Marketing intelligence & planning
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of strategic marketing
70
Journal of marketing
68
Journal of business-to-business marketing
60
Journal of the Academy of Marketing Science
58
Marketing letters : a journal of research in marketing
58
The IUP journal of brand management : IJBRM
58
Journal of promotion management : innovations in planning and applied research
57
Cogent business & management
55
Journal of international consumer marketing
55
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing management : MM
53
Journal of fashion marketing and management
51
The journal of consumer marketing
50
International marketing review
48
Journal of global marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of advertising : the review of marketing communications
43
International journal of consumer studies
43
Journal of promotion management : JPM
42
Journal of travel and tourism marketing
42
Tourism management : research, policies, practice
42
European journal of marketing
41
International journal of retail & distribution management
40
Innovatives Markenmanagement
39
Springer eBook Collection
38
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ECONIS (ZBW)
71
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
5
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
6
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
7
Political brand endorsers, political brand preference, and political brand equity : a mediated moderated model
Kaur, Harsandaldeep
;
Sohal, Seerat
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
Saved in:
8
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
9
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
10
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
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