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~isPartOf:"Journal of marketing communications"
~subject:"Brand"
~subject:"Corporate reputation"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Brand
Corporate reputation
Konsumentenverhalten
Werbung
Brand management
104
Markenführung
104
Consumer behaviour
73
Brand image
65
Markenimage
65
Advertising effects
38
Werbewirkung
38
Markenartikel
33
Internet marketing
26
Online-Marketing
26
Advertising
24
Social Web
21
Social web
21
Marketing management
16
Marketingmanagement
16
Beziehungsmarketing
13
Relationship marketing
13
social media
11
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Emerging economies
5
Emotion
5
Experiment
5
Schwellenländer
5
brand equity
5
brand image
5
Brand loyalty
4
Computerspiel
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Facebook
4
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Online availability
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Undetermined
65
Free
2
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Article
83
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Article in journal
83
Aufsatz in Zeitschrift
83
Language
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English
83
Author
All
Biraghi, Silvia
2
Grohmann, Bianca
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Bayraktaroğlu, Gül
1
Bei, Lien-ti
1
Bellman, Steven
1
Berg, Kati Tusinski
1
Bhaduri, Gargi
1
Block, Martin P.
1
Bolhuis, Wendy
1
Bosch, Annette L. M. van den
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
Braxton, Dominique F.
1
Brown, Mark
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
468
The journal of brand management : an international journal
381
The journal of product & brand management
324
Journal of retailing and consumer services
265
European journal of marketing : EJM
98
Psychology & marketing
96
Asia Pacific journal of marketing and logistics
87
SpringerLink / Bücher
85
International journal of hospitality management
80
Journal of strategic marketing
74
Marketing intelligence & planning
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International journal of advertising : the review of marketing communications
62
Journal of marketing
61
Journal of marketing management : MM
60
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
58
Marketing letters : a journal of research in marketing
57
Journal of the Academy of Marketing Science
55
International journal of internet marketing and advertising : IJIMA
54
Journal of promotion management : JPM
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of fashion marketing and management
51
International marketing review
50
Journal of global marketing
49
The IUP journal of brand management : IJBRM
47
Cogent business & management
46
International journal of consumer studies
46
The journal of consumer marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Qualitative market research : an international journal
39
International journal of retail & distribution management
38
Journal of international marketing
37
Business horizons
36
International journal of advertising : the quarterly review of marketing communications
36
International journal of contemporary hospitality management
36
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ECONIS (ZBW)
83
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1
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
4
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
5
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
6
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
7
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
8
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
9
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
10
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
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