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~isPartOf:"Journal of marketing communications"
~subject:"Brand loyalty"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~subject:"Firm performance"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand loyalty
Brand management
Dienstleistungsqualität
Firm performance
Brand image
8
Markenimage
8
Markenführung
7
brand equity
6
Social Web
4
Social web
4
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
social media
3
Brand equity
2
Ghana
2
Microfinance
2
Mikrofinanzierung
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Unternehmenserfolg
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business performance
2
integrated marketing communications
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microfinance
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Advertising
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Advertising effects
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CSR communication
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Cause-Related Marketing
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Cause-related marketing
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Corporate Social Responsibility
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Emerging economies
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Facebook
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Fashion
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Firmenimage
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Higher education institution
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Aufsatz in Zeitschrift
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Anabila, Peter
2
Anselmsson, Johan
1
Dąbrowski, Dariusz
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Gugenishvili, Ilia
1
Long Thang Van Nguyen
1
Muldrow, Adrienne F.
1
Nayak, Rajkishore
1
Perera, Charitha Harshani
1
Pope, Nigel
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Schivinski, Bruno
1
Tran, Trang
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Tunca, Burak
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Journal of marketing communications
Journal of business research : JBR
40
The journal of brand management : an international journal
27
European journal of marketing : EJM
12
International journal of hospitality management
12
Journal of retailing and consumer services
12
Cogent business & management
11
The journal of product & brand management
11
Journal of marketing
8
Marketing intelligence & planning
7
Global business review
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of air transport management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
International journal of internet marketing and advertising : IJIMA
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of consumer studies
4
International journal of market research
4
International marketing review
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of hospitality marketing & management
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Marketing i menedžment innovacij : m&mi
4
The journal of business & industrial marketing
4
The marketing review
4
Administrative Sciences : open access journal
3
Asian Academy of Management journal : AAMJ
3
European research studies
3
IIMB management review
3
International journal of business innovation and research : IJBIR
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ECONIS (ZBW)
7
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
4
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
5
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
6
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
7
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
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