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~isPartOf:"Journal of marketing communications"
~subject:"Brand loyalty"
~subject:"Dienstleistungsqualität"
~subject:"Firm performance"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand loyalty
Dienstleistungsqualität
Firm performance
Internet marketing
Brand image
8
Markenimage
8
Brand management
7
Markenführung
7
brand equity
6
Social Web
4
Social web
4
Consumer behaviour
3
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Online-Marketing
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social media
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Brand equity
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Ghana
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Microfinance
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Mikrofinanzierung
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Unternehmenserfolg
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business performance
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integrated marketing communications
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microfinance
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Advertising
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Advertising effects
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Corporate Social Responsibility
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Emerging economies
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Facebook
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Anabila, Peter
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Anselmsson, Johan
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Dąbrowski, Dariusz
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Long Thang Van Nguyen
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Perera, Charitha Harshani
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Journal of marketing communications
Journal of business research : JBR
14
International journal of hospitality management
6
The journal of brand management : an international journal
6
Cogent business & management
4
European journal of marketing : EJM
4
International journal of internet marketing and advertising : IJIMA
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
The journal of product & brand management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
African journal of business and economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
Global business review
2
IIMB management review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic customer relationship management : IJECRM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of air transport management
2
Journal of business ethics : JOBE
2
Journal of hospitality marketing & management
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service research
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Academia : revista Latinoamericana de administración
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Administrative Sciences : open access journal
1
American journal of business
1
Amfiteatru economic : an economic and business research periodical
1
Asian Academy of Management journal : AAMJ
1
Benchmarking : an international journal
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California management review
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Decision
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Dutch journal of finance and management
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ECONIS (ZBW)
5
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
3
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
4
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
5
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
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