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~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Consumer behaviour
Luxury goods
Markenimage
Marketing
Brand management
104
Markenführung
104
Konsumentenverhalten
73
Brand image
65
Advertising effects
38
Werbewirkung
38
Brand
33
Markenartikel
33
Internet marketing
27
Online-Marketing
27
Advertising
24
Werbung
23
Social Web
22
Social web
22
Marketing management
19
Marketingmanagement
19
Beziehungsmarketing
14
Relationship marketing
14
social media
12
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Emerging economies
5
Emotion
5
Experiment
5
Schwellenländer
5
brand equity
5
brand image
5
Brand loyalty
4
Communication
4
Computerspiel
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Confidence
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Corporate Social Responsibility
4
Corporate social responsibility
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86
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86
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English
86
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Anabila, Peter
2
Casaló, Luis V.
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Pope, Nigel
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Bayraktaroğlu, Gül
1
Bei, Lien-ti
1
Belanche, Daniel
1
Bellman, Steven
1
Berg, Kati Tusinski
1
Bhaduri, Gargi
1
Biraghi, Silvia
1
Block, Martin P.
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
Braxton, Dominique F.
1
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Journal of marketing communications
Journal of business research : JBR
515
The journal of brand management : an international journal
381
The journal of product & brand management
354
Journal of retailing and consumer services
295
Industrial marketing management : the international journal for industrial and high-tech firms
131
SpringerLink / Bücher
126
European journal of marketing : EJM
116
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
99
International journal of hospitality management
91
Marketing intelligence & planning
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of strategic marketing
74
Journal of marketing management : MM
71
Journal of marketing
68
Marketing letters : a journal of research in marketing
66
The IUP journal of brand management : IJBRM
66
Journal of promotion management : innovations in planning and applied research
63
Journal of the Academy of Marketing Science
63
International journal of advertising : the review of marketing communications
61
Journal of international consumer marketing
61
International journal of internet marketing and advertising : IJIMA
58
Journal of promotion management : JPM
58
International marketing review
56
Journal of fashion marketing and management
56
Cogent business & management
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
The journal of consumer marketing
54
Journal of global marketing
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
International journal of consumer studies
50
International journal of retail & distribution management
50
The journal of business & industrial marketing
49
Journal of travel and tourism marketing
45
Tourism management : research, policies, practice
44
Springer eBook Collection
42
European journal of marketing
41
Journal of international marketing
41
Qualitative market research : an international journal
41
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ECONIS (ZBW)
86
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86
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
4
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
5
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
6
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
7
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
8
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
9
Political brand endorsers, political brand preference, and political brand equity : a mediated moderated model
Kaur, Harsandaldeep
;
Sohal, Seerat
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
Saved in:
10
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
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