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~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Public opinion"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
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Journal of marketing communications
Young consumers : insight and ideas for responsible marketers
8
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Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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Journal of sport management : the official journal of the North American Society of Sport Management
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Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
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Colombo business journal : international journal of theory & practice
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Economics letters
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Embracing diversity in organisations : 7th International OFEL Conference on Governance, Management and Entrepreneurship : 5th - 6th April 2019, Dubrovnik, Croatia
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
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1
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
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