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~isPartOf:"Journal of marketing communications"
~subject:"Corporate advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Firmeninformation"
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Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin
;
Shin, Wonsun
;
Pang, Augustine
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
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