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~isPartOf:"Journal of marketing communications"
~subject:"Customer satisfaction"
~subject:"Ethnische Diskriminierung"
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Journal of marketing communications
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Signaling trust in print advertisements : an empirical investigation
Fisher, James E.
;
Till, Brian
;
Stanley, Sarah M.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10003980295
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Consumer magazine advertisement portrayal of models by race in the US : an assessment
Peterson, Robin T.
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10003543499
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