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~isPartOf:"Journal of marketing communications"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
~subject:"Social Web"
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Luxury goods
Markenimage
Marketing
Social Web
Brand management
104
Markenführung
104
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
65
Advertising effects
38
Werbewirkung
38
Brand
33
Markenartikel
33
Internet marketing
27
Online-Marketing
27
Advertising
24
Werbung
23
Social web
22
Marketing management
19
Marketingmanagement
19
Beziehungsmarketing
14
Relationship marketing
14
social media
12
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Emerging economies
5
Emotion
5
Experiment
5
Schwellenländer
5
brand equity
5
brand image
5
Brand loyalty
4
Communication
4
Computerspiel
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
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Article
77
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Article in journal
77
Aufsatz in Zeitschrift
77
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English
77
Author
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Anabila, Peter
2
Casaló, Luis V.
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Nagar, Komal
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Bayraktaroğlu, Gül
1
Belanche, Daniel
1
Bhaduri, Gargi
1
Block, Martin P.
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
Braxton, Dominique F.
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Chen, Chih Ping
1
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Journal of marketing communications
Journal of business research : JBR
467
The journal of brand management : an international journal
329
The journal of product & brand management
319
Journal of retailing and consumer services
212
Industrial marketing management : the international journal for industrial and high-tech firms
139
SpringerLink / Bücher
112
European journal of marketing : EJM
92
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
84
Marketing intelligence & planning
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International journal of hospitality management
66
Journal of strategic marketing
65
International journal of internet marketing and advertising : IJIMA
62
Journal of marketing management : MM
60
Journal of promotion management : innovations in planning and applied research
59
Journal of marketing
56
Journal of international consumer marketing
55
The IUP journal of brand management : IJBRM
55
Marketing letters : a journal of research in marketing
53
Journal of the Academy of Marketing Science
51
Cogent business & management
50
Journal of fashion marketing and management
50
The journal of business & industrial marketing
50
International journal of advertising : the review of marketing communications
49
International marketing review
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Tourism management : research, policies, practice
48
Journal of global marketing
47
International journal of consumer studies
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Journal of promotion management : JPM
45
The journal of consumer marketing
45
Springer eBook Collection
44
Innovatives Markenmanagement
43
European journal of marketing
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of travel and tourism marketing
40
Qualitative market research : an international journal
40
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ECONIS (ZBW)
77
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
5
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
6
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
7
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
8
Political brand endorsers, political brand preference, and political brand equity : a mediated moderated model
Kaur, Harsandaldeep
;
Sohal, Seerat
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
Saved in:
9
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
10
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
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