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~isPartOf:"Journal of marketing communications"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Luxury goods
Markenimage
Marketing
Brand management
104
Markenführung
104
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
65
Advertising effects
38
Werbewirkung
38
Brand
33
Markenartikel
33
Internet marketing
27
Online-Marketing
27
Advertising
24
Werbung
23
Social Web
22
Social web
22
Marketing management
19
Marketingmanagement
19
Beziehungsmarketing
14
Relationship marketing
14
social media
12
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Emerging economies
5
Emotion
5
Experiment
5
Schwellenländer
5
brand equity
5
brand image
5
Brand loyalty
4
Communication
4
Computerspiel
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
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Undetermined
58
Free
2
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Article
67
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Article in journal
67
Aufsatz in Zeitschrift
67
Language
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English
67
Author
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Anabila, Peter
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Nagar, Komal
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Belanche, Daniel
1
Bhaduri, Gargi
1
Block, Martin P.
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
Braxton, Dominique F.
1
Broyles, Sheri J.
1
Burnasheva, Regina
1
Bıçakcıoğlu, Nilay
1
Casaló, Luis V.
1
Chin, Phaik Nie
1
Coelho, Pedro Simões
1
Dahlén, Micael
1
Dalmoro, Marlon
1
Das, Enny
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
418
The journal of brand management : an international journal
306
The journal of product & brand management
305
Journal of retailing and consumer services
191
SpringerLink / Bücher
94
Industrial marketing management : the international journal for industrial and high-tech firms
89
European journal of marketing : EJM
88
Psychology & marketing
85
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
64
Journal of strategic marketing
60
Journal of international consumer marketing
52
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Journal of marketing
49
Cogent business & management
47
International marketing review
47
Journal of promotion management : innovations in planning and applied research
47
Journal of fashion marketing and management
46
Journal of marketing management : MM
45
The journal of consumer marketing
44
Journal of global marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of the Academy of Marketing Science
43
International journal of consumer studies
42
International journal of internet marketing and advertising : IJIMA
42
Tourism management : research, policies, practice
42
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
Journal of Islamic marketing
33
Journal of business-to-business marketing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
67
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51
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
Saved in:
52
Measuring the impact of brand-celebrity personality congruence on purchase intention
Malodia, Suresh
;
Singh, Pankaj
;
Goyal, Vinay
;
Sengupta, Atri
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 493-512
Persistent link: https://www.econbiz.de/10011849986
Saved in:
53
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
54
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
55
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
56
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
57
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
58
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
59
Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Pich, Christopher
;
Dean, Dianne
;
Punjaisri, Kanyapuss
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
Saved in:
60
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
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