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~isPartOf:"Journal of marketing communications"
~subject:"ROI"
~subject:"Transnational corporation"
~type_genre:"Article in journal"
~type_genre:"Lehrbuch"
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Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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