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~isPartOf:"Journal of marketing communications"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Search: subject:"Markenartikel"
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Subject
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Relationship marketing
Viral marketing
Brand management
103
Markenführung
103
Consumer behaviour
94
Konsumentenverhalten
94
Brand image
90
Markenimage
90
Advertising effects
51
Werbewirkung
51
Brand
35
Markenartikel
35
Advertising
32
Werbung
31
Internet marketing
28
Online-Marketing
28
Social Web
23
Social web
23
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
15
social media
12
brand attitude
11
Virales Marketing
9
Celebrity endorsement
8
Celebrity-Werbung
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Emotion
7
advertising
7
purchase intention
7
Confidence
6
Corporate reputation
6
Firmenimage
6
Vertrauen
6
brand equity
6
brand loyalty
6
Emerging economies
5
Experiment
5
Luxury goods
5
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17
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Article
22
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Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
Language
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English
22
Author
All
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Anghelcev, George
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Biraghi, Silvia
1
Block, Martin P.
1
Bozkurt, Sıddık
1
Burnasheva, Regina
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Chen, Chih Ping
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Delgado-Ballester, Elena
1
Eberle, Luciene
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
1
Gistri, Giacomo
1
Gligor, David
1
Gligor, Nichole
1
Graffigna, Guendalina
1
Groeger, Lars
1
Hammick, Jinhyon Kwon
1
Ibrahim, Blend
1
Ju, Ilyoung
1
Lima, Vinicius Zanchet de
1
Mathur, Smriti
1
Milan, Gabriel Sperandio
1
Navarro-Bailón, María Ángeles
1
Nikhashemi, S. R.
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Pace, Stefano
1
Park, Keonyoung
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
180
Journal of retailing and consumer services
124
The journal of product & brand management
112
The journal of brand management : an international journal
108
International journal of hospitality management
57
Asia Pacific journal of marketing and logistics
40
International journal of internet marketing and advertising : IJIMA
39
Psychology & marketing
39
Cogent business & management
33
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of promotion management : innovations in planning and applied research
30
Journal of strategic marketing
30
Journal of travel and tourism marketing
30
Marketing intelligence & planning
29
Journal of hospitality marketing & management
28
European journal of marketing : EJM
27
International journal of contemporary hospitality management
24
Journal of marketing management : MM
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of the Academy of Marketing Science
18
Tourism management : research, policies, practice
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of fashion marketing and management
15
Journal of marketing analytics : JMA
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
The journal of consumer marketing
15
The journal of services marketing
15
Business horizons
14
European journal of marketing
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of retailing
14
Journal of Islamic marketing
13
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
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Source
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ECONIS (ZBW)
22
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22
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1
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
3
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
4
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
5
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
6
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
7
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
8
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
9
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
10
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
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