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~isPartOf:"Journal of marketing communications"
~subject:"social media"
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Search: subject_exact:"Online community"
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social media
Social Web
83
Social web
83
Internet marketing
58
Online-Marketing
58
Consumer behaviour
47
Konsumentenverhalten
47
Viral marketing
33
Virales Marketing
33
Brand management
21
Markenführung
21
Advertising effects
20
Werbewirkung
20
Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
14
Advertising
10
Social network
8
Soziales Netzwerk
8
Werbung
8
Confidence
7
Marketing management
7
Marketingmanagement
7
Vertrauen
7
Brand
6
Facebook
6
Markenartikel
6
Public relations
6
Social media
6
advertising
6
Öffentlichkeitsarbeit
6
Online retailing
5
Online-Handel
5
Personality psychology
5
Persönlichkeitspsychologie
5
eWOM
5
engagement
5
word-of-mouth
5
Crisis management
4
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English
33
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Langaro, Daniela
2
Rita, Paulo
2
Schivinski, Bruno
2
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Anselmsson, Johan
1
Balamoorthy S
1
Balboni, Bernardo
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Barnes, Nora Ganim
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Basile, Kelly
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Basmanova, Oksana
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Belanche, Daniel
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Ben Mrad, Selima
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Brunel, Frédéric F.
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Buchanan-Oliver, Margo
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Burkhalter, Janée N.
1
Casaló, Luis V.
1
Chandra, Bibhas
1
Coelho, Pedro Simões
1
Colliander, Jonas
1
Dalakas, Vassilis
1
Daugherty, Terry
1
Drennan, Judy
1
Dąbrowski, Dariusz
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Erkan, Ismail
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Erlandsson, Susanna
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Evans, Chris
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Fazal-e-Hasan, Syed
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Gistri, Giacomo
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Goodrich, Kendall
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Hoffmann, Ernest
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Journal of marketing communications
International journal of internet marketing and advertising : IJIMA
53
Information systems research : ISR
35
International journal of business information systems : IJBIS
32
Journal of promotion management : innovations in planning and applied research
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
International journal of advertising : the review of marketing communications
23
Journal of management information systems : JMIS
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of organizational computing and electronic commerce
20
International journal of technology marketing : IJTMkt
19
Cogent business & management
18
Journal of internet commerce
18
Journal of marketing
18
CESifo working papers
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
17
Health marketing quarterly
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Journal of travel and tourism marketing
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Discussion paper series / IZA
14
Management information systems : mis quarterly
14
Psychology & marketing
14
International journal of market research
13
Administrative Sciences : open access journal
12
Journal of strategic marketing
12
New technology, work and employment
12
Discussion papers / CEPR
11
European Sport management quarterly : ESMQ
11
Journal of information & knowledge management : JIKM
11
Journal of nonprofit & public sector marketing
11
Journal of promotion management : JPM
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
International journal of consumer studies
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing research
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
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ECONIS (ZBW)
33
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
4
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
7
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
8
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
9
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
10
The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing
;
Basile, Kelly
;
Letourneau, Olivia
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
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