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The influence of regulatory fit on evaluation and intentions to buy genetically modified foods : the mediating role of social identification
Fransen, Marieke L.
;
Reinders, Machiel J.
;
Bartels, Jos
; …
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003952908
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