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Advertising effects
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Fernsehwerbung
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Media usage
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Mediennutzung
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Television advertising
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USA
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Bellman, Steven
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Rossiter, John R.
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Journal of marketing communications
Working paper series
17
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Consumer Research
5
Journal of advertising research
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Marketing theory
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Journal of Business Research
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing letters : a journal of research in marketing
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AMS review : official publication of the Academy of Marketing Science
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Consumer Behaviour
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Journal of consumer behaviour : an international research review
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Journal of marketing research : JMR
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Psychology & marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising and consumer psychology
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Australian Journal of Management
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Cutting edge international research
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International advertising and communication : current insights and empirical findings
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Journal of Economic Psychology
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of retailing
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Major theoretical debates and contemporary issues in marketing theory
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McGraw-Hill series in marketing
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Operations research, Management science : OR MS ; the international literature digest
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How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
2
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-379
Persistent link: https://www.econbiz.de/10010034185
Saved in:
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