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Selectivity Hypothesis
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gender processing
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virtual visitors' attitude
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Journal of marketing communications
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Gender differences in the interpretation of web
atmospherics
: a selectivity hypothesis approach
Tsichla, Eirini
;
Hatzithomas, Leonidas
;
Boutsouki, Christina
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 563-586
Persistent link: https://www.econbiz.de/10011613208
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