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~isPartOf:"Journal of marketing for higher education"
~person:"Meffert, Heribert"
~person:"Sarkar, Abhigyan"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~subject:"Theory"
~subject:"Werbung"
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Meffert, Heribert
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Journal of marketing for higher education
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Meffert-Marketing-Edition
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Die Betriebswirtschaft : DBW
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Marketing intelligence & planning
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Springer-Gabler / Lehrbuch
1
Sustainable Marketing Management : Grundlagen und Cases
1
The journal of brand management : an international journal
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Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
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