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~isPartOf:"Journal of marketing for higher education"
~person:"Melewar, T. C."
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Journal of marketing for higher education
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Building corporate identity, image and reputation in the digital era
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business ethics quarterly : the journal of the Society for Business Ethics
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Internal
branding
in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
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