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~isPartOf:"Journal of marketing for higher education"
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Consumer behaviour
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higher education
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Customer satisfaction
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Word-of-mouth
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Herold, Kristiina
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Sundqvist, Sanna
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Journal of marketing for higher education
European journal of marketing : EJM
5
International marketing review
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International journal of technology marketing : IJTMkt
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Journal of business research : JBR
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Marketing intelligence & planning
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of euro-marketing
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Journal of world business : JWB
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AMS review : official publication of the Academy of Marketing Science
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Anxieties and management responses in international business
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International business in an enlarging Europe
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International business review : the official journal of the European International Business Academy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of World Business
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Journal of international marketing
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Journal of scientific and industrial research : JSIR
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New challenges to international marketing
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How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina
;
Sipilä, Jenni
;
Tarkiainen, Anssi
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011706611
Saved in:
2
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
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