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~isPartOf:"Journal of marketing for higher education"
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Search: subject:"brand equity"
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Brand image
8
Markenimage
8
Brand management
7
Higher education institution
7
Hochschule
7
Markenführung
7
brand equity
4
Students
3
Studierende
3
Internet marketing
2
Online-Marketing
2
Arabische Golf-Staaten
1
Brand equity
1
Brand equity dimensions
1
China
1
Comparison
1
Competence
1
Confidence
1
Consumer behaviour
1
Decision
1
Designation of origin
1
Developing countries
1
Distance learning
1
Electronic Word-of-Mouth (eWOM)
1
Entscheidung
1
Entwicklungsländer
1
Fernunterricht
1
Globalisierung
1
Globalization
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Gulf countries
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Herkunftsbezeichnung
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Higher education
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Industrialized countries
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Industrieländer
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Konsumentenverhalten
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Marketing communication
1
Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Al Marri, Meera
1
Altınbaṣak-Farina, İpek
1
Ankit, Ahmed
1
Anwar, Syed Aziz
1
Brandão, Amélia Maria Pinto da Cunha
1
Butt, Muhammad Mohsin
1
Carvalho, Liliana
1
Chee, Chiu Mei
1
Datuashvili, Davit
1
Fan, Xiucheng
1
Fon Sim Ong
1
Hünermund, Ute
1
Khoshtaria, Tornike
1
Laber, Fahad
1
Maadad, Nina
1
Matin, Arian
1
Mehran Nejati
1
Pinto, Luísa Helena
1
Royo-Vela, Marcelo
1
Shafaei, Azadeh
1
Sohail, M. Sadiq
1
Tasel-Jurkovic, Kevser
1
Wilkins, Stephen
1
Yousaf, Salman
1
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Journal of marketing for higher education
Journal of business research : JBR
60
The journal of product & brand management
40
The journal of brand management : an international journal
35
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
Cogent business & management
17
European journal of marketing : EJM
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Cogent Business & Management
12
Journal of marketing communications
12
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Journal of strategic marketing
11
Tourism management : research, policies, practice
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International marketing review
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
International journal of consumer studies
7
Journal of business ethics : JOBE
7
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
The service industries journal
7
Administrative Sciences : open access journal
6
Global business review
6
International journal of internet marketing and advertising : IJIMA
6
International journal of market research
6
International journal of sports marketing & sponsorship
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of Business Ethics
6
Journal of air transport management
6
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ECONIS (ZBW)
8
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1
Higher education institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
2
Determinants of learner-centric
brand
equity
for online universities in Gulf countries
Anwar, Syed Aziz
;
Sohail, M. Sadiq
;
Ankit, Ahmed
;
Al …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 301-320
Persistent link: https://www.econbiz.de/10014566972
Saved in:
3
Understanding the importance of eWOM on Higher Education Institutions'
brand
equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
4
Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman
;
Fan, Xiucheng
;
Laber, Fahad
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
Saved in:
5
The impact of
brand
equity
dimensions on university reputation : an empirical study of Georgian higher education
Khoshtaria, Tornike
;
Datuashvili, Davit
;
Matin, Arian
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 239-255
Persistent link: https://www.econbiz.de/10012312397
Saved in:
6
Brand
equity
of academics : demystifying the process
Shafaei, Azadeh
;
Mehran Nejati
;
Maadad, Nina
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012179302
Saved in:
7
Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei
;
Butt, Muhammad Mohsin
;
Wilkins, Stephen
; …
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
Saved in:
8
Effects of inbound marketing communications on HEIs'
brand
equity
: the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo
;
Hünermund, Ute
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
Saved in:
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