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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Carrillat, François A."
~subject:"Fashion"
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Carrillat, François A.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Celebrity endorsement in the world of luxury
fashion
: when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
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