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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Bogomolova, Svetlana"
~person:"Cham Tat Huei"
~subject:"Brand image"
~type:"article"
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Brand image
Consumer behaviour
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Markenimage
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Bekleidung
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Brand
1
Brand management
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Brand price elasticity
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Clothing
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Competition
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Generation Y
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Großbritannien
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Bogomolova, Svetlana
Cham Tat Huei
Gabrielli, Veronica
2
Mathur, Manisha
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Aichner, Thomas
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Alić, Adi
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Arnaout, Jean-Paul
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Arruda Filho, Emílio José Montero
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Brandão, Amélia Maria Pinto da Cunha
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Calvo-Porral, Cristina
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Caryn Kar Yan Ng
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Castellucci, Luciano
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Cavazza, Nicoletta
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The international review of retail, distribution and consumer research
Asia Pacific journal of marketing and logistics
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing management : MM
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
2
Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
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