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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"eng"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Celebrity-Werbung"
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Markenführung
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Celebrity endorsement
5
Celebrity-Werbung
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Advertising effects
4
Brand management
4
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4
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2
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Anaya-Sánchez, Rafael
1
Campos, Roberta Dias
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Carrillat, François A.
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Fernández Giordano, Marisel
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Gountas, John
1
Gountas, Sandra
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Nascimento, Thaysa Costa do
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
15
Journal of promotion management : JPM
9
The journal of brand management : an international journal
9
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
The journal of product & brand management
7
Psychology & marketing
6
Journal of global marketing
5
Journal of marketing management : MM
5
Celebrity, convergence and transformation
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sports marketing & sponsorship
4
Journal of advertising research
4
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Vision : the journal of business perspective
3
European journal of marketing
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of hospitality management
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
International review on public and non-profit marketing
2
Inventi impact: retailing & consumer services
2
Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Pakistan journal of commerce and social sciences
2
South Asian journal of management : SAJM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
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Advances in management & applied economics
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Advancing insights on brand management
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1
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
2
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
3
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
4
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
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