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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"O'Rourke, Anne-Maree"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
Markenführung
Brand management
3
Brand
2
Customer integration
2
Kundenintegration
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Advertising effects
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand differentiation
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Einzelhandel
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Elaboration-Likelihood model
1
Emerging economies
1
Fashion
1
Hotel industry
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Hotellerie
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India
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Innovation
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Internet der Dinge
1
Internet marketing
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Internet of things
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Luxury hotel
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Markenimage
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Marketing management
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Marketingmanagement
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Mode
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Motivation
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Online-Marketing
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PLS path modelling
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Relationship marketing
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Article in journal
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
O'Rourke, Anne-Maree
Paul, Justin
Roy, Sanjit
Seo, Yuri
Belk, Russell W.
4
Ackermann, Claire-Lise
2
Anaya-Sánchez, Rafael
2
Arnould, Eric J.
2
Askegaard, Søren
2
Baier, Daniel
2
Bang, Nguyen
2
Baumgarth, Carsten
2
Bogomolova, Svetlana
2
Boltz, Dirk-Mario
2
Botez, Andrei
2
Brown, Stephen
2
Cardoso, Flávia
2
Carrillat, François A.
2
Chatzidakis, Andreas
2
Clark, Moira
2
Cova, Bernard
2
Cronin, James
2
D'Alessandro, Steven
2
Dampérat, Maud
2
Dawes, John
2
Eckhardt, Giana M.
2
Fitchett, James
2
Gregory-Smith, Diana
2
Hietanen, Joel
2
Hollebeek, Linda D.
2
Hudders, Liselot
2
Husemann, Katharina C.
2
Jeannot, Florence
2
Jongmans, Eline
2
Kreuzer, Maria
2
Letheren, Kate
2
Lindenmeier, Jörg
2
Maclaran, Pauline
2
Martínez-López, Francisco J.
2
Mingione, Michela
2
Mitchell, Sarah-Louise
2
Mulcahy, Rory
2
Patterson, Anthony
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
61
Journal of retailing and consumer services
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International marketing review
7
Journal of strategic marketing
6
European management journal
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
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1
Examining guests' experience in luxury hotels : evidence from an emerging market
Shahid, Shadma
;
Paul, Justin
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1278-1306
Persistent link: https://www.econbiz.de/10013466526
Saved in:
2
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
3
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
4
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
5
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
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