//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Cova, Bernard"
~person:"Kumar, Vikas"
~person:"Schivinski, Bruno"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand community
1
Brand management
1
Cameroon
1
Community
1
Consumer behaviour
1
Gemeinschaft
1
Kamerun
1
Konsumentenverhalten
1
Markenführung
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Social Web
1
music
1
online communities
1
volunteering
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cova, Bernard
Kumar, Vikas
Schivinski, Bruno
Akdevelioglu, Duygu
1
Azar, Salim L.
1
Barès, Franck
1
Belk, Russell W.
1
Bogomolova, Svetlana
1
Brace-Govan, Jan
1
Bunjun, Benita
1
Campos, Roberta Dias
1
Castro, Ana
1
Chou, En-Yi
1
Demsar, Vlad
1
Fernandes, Teresa
1
Grimm, Pamela E.
1
Hansen, Sean
1
Helme-Guizon, Agnès
1
Hesse, Andreas
1
Humayun, Mariam
1
Jack, Gavin
1
Johnson, Jennifer Wiggins
1
Kuchmaner, Christina A.
1
Lee, Daisy
1
Lettice, Fiona
1
Lin, Cheng-Yu
1
Machado, Joana César
1
Magnoni, Fanny
1
Nadeau, John
1
Nascimento, Thaysa Costa do
1
Nemani, Anicet
1
Ng, Peggy M. L.
1
Niederle, Franziska
1
Rutter, Richard
1
Sands, Sean
1
Scholz, Joachim
1
Schön, Laura
1
Smith, Andrew N.
1
Stautz, Daniela
1
Suarez, Maribel
1
Vacas-de-Carvalho, Leonor
1
Venkatesh, Alladi
1
more ...
less ...
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Business horizons
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
1
Marketing theory
1
New Developments in Online Marketing
1
Organization : the critical journal of organization, theory and society
1
Working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->