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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Firmenimage"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Marketing management
Brand management
58
Markenführung
58
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
43
Markenimage
43
Brand
31
Markenartikel
31
Social Web
17
Social web
17
Beziehungsmarketing
10
Internet marketing
10
Marketingmanagement
10
Online-Marketing
10
Relationship marketing
10
social media
8
Advertising effects
6
Brand loyalty
6
Markentreue
6
Werbewirkung
6
brand equity
6
brand loyalty
6
Celebrity endorsement
4
Celebrity-Werbung
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Emotion
4
branding
4
Brand architecture
3
Confidence
3
Corporate culture
3
Luxury goods
3
Luxusgüter
3
Markenarchitektur
3
Personality psychology
3
Persönlichkeitspsychologie
3
Unternehmenskultur
3
Vertrauen
3
marketing management
3
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Article in journal
Aufsatz im Buch
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Bibliography included
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12
Language
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English
12
Author
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Anaya-Sánchez, Rafael
2
Martínez-López, Francisco J.
2
Mingione, Michela
2
Abid-Dupont, Marie-Aude
1
Abratt, Russell
1
Barnier, Virginie de
1
Berger-Remy, Fabienne
1
Calantone, Roger J.
1
Carrillat, François A.
1
Clark, Moira
1
D'Alessandro, Steven
1
De Villartay, Sophie
1
Esteban-Millat, Irene
1
Ferguson, Sarah Lord
1
Fernández Giordano, Marisel
1
Ferreira, Caitlin C.
1
Hesse, Andreas
1
Leoni, Luna
1
Lopez-Lopez, David
1
Miles, Morgan P.
1
Mitchell, Sarah-Louise
1
Narayanan, Sajith
1
Niederle, Franziska
1
O'Rourke, Anne-Maree
1
Pecot, Fabien
1
Pitt, Leyland F.
1
Sardashti, Hanieh
1
Schön, Laura
1
Stautz, Daniela
1
Torrez-Meruvia, Harold
1
Valette-Florence, Pierre
1
Wang, Paul
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of brand management : an international journal
87
Journal of business research : JBR
83
The journal of product & brand management
49
Journal of retailing and consumer services
37
Journal of strategic marketing
34
European journal of marketing : EJM
31
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of marketing communications
22
Journal of marketing management : MM
22
Journal of marketing
19
Corporate reputation review : an international journal
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Marketing intelligence & planning
16
Journal of the Academy of Marketing Science
15
International marketing review
14
The marketing review
14
Asia Pacific journal of marketing and logistics
13
Journal of business ethics : JOBE
13
Cogent business & management
11
Corporate communications : an international journal
11
Journal of global marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Business horizons
10
International journal of hospitality management
10
Journal of promotion management : JPM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Qualitative market research : an international journal
10
Corporate brand and corporate reputation
9
International journal of advertising : the review of marketing communications
9
International journal of contemporary hospitality management
9
International journal of internet marketing and advertising : IJIMA
9
International journal of retail & distribution management
9
International studies of management and organization
9
Journal of business strategy
9
Journal of retailing
9
The journal of business & industrial marketing
9
European management journal
8
Europäische Hochschulschriften / 5
8
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
2
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
3
The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie
;
Abid-Dupont, Marie-Aude
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
Saved in:
4
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
5
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
6
Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
Saved in:
7
Does Generation Z value and reward corporate social responsibility practices?
Narayanan, Sajith
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 903-937
Persistent link: https://www.econbiz.de/10013362111
Saved in:
8
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
9
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
10
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
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