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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi
;
Chaney, Damien
;
Pulh, Mathilde
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
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