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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Echoing the golden legends : storytelling archetypes and their impact on brand perceived value
Ganassali, Stéphane
;
Matysiewicz, Justyna
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 437-463
Persistent link: https://www.econbiz.de/10012515279
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