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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~person:"Antonetti, Paolo"
~subject:"Market research"
~subject:"Tiere"
~subject:"emotions"
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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