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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
~person:"Hogreve, Jens"
~person:"Melero, Iguacel"
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Beschwerdemanagement
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Journal of marketing management : MM
Journal of retailing
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Journal of business research : JBR
1
Journal of service research
1
Journal of the Academy of Marketing Science
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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ECONIS (ZBW)
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Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
2
Understanding money-back guarantees : cognitive, affective, and behavioral outcomes
Suwelack, Thomas
;
Hogreve, Jens
;
Hoyer, Wayne D.
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 462-478
Persistent link: https://www.econbiz.de/10009423196
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