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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
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Understanding money-back guarantees : cognitive, affective, and behavioral outcomes
Suwelack, Thomas
;
Hogreve, Jens
;
Hoyer, Wayne D.
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 462-478
Persistent link: https://www.econbiz.de/10009423196
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