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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~person:"Han, Xiaoyun"
~person:"Prentice, Catherine"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
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Beziehungsmarketing
Online-Marketing
Consumer behaviour
3
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3
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3
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3
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3
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2
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2
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1
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Deregulation
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Han, Xiaoyun
Prentice, Catherine
Rana, Nripendra P.
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Journal of marketing management : MM
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors
Li, Dongmei
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433422
Saved in:
2
A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian
;
Prentice, Catherine
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433740
Saved in:
3
The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine
;
Han, Xiao Yun
;
Hua, Lian-Lian
;
Hu, Lin
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011995641
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