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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service theory and practice : JSTP"
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Journal of marketing management : MM
Journal of service theory and practice : JSTP
The journal of brand management : an international journal
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International journal of internet marketing and advertising : IJIMA
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Journal of destination marketing & management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
2
The effects of regulatory fit on
customer
brand
engagement
: an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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