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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Market research"
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Search: subject_exact:"Verbraucherforschung"
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Brand image
Market research
Consumer behaviour
625
Konsumentenverhalten
625
Holiday behaviour
128
Urlaubsverhalten
128
Beziehungsmarketing
99
Relationship marketing
99
Customer satisfaction
91
Kundenzufriedenheit
91
Tourism
81
Tourismus
81
Brand management
78
Markenführung
78
Markenimage
75
Dienstleistungsqualität
71
Service quality
71
Tourism marketing
63
Tourismusmarketing
63
Social Web
58
Social web
58
Hotel industry
56
Hotellerie
56
Emotion
51
Internet marketing
42
Online-Marketing
42
Tourism industry
40
Tourismuswirtschaft
40
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38
Virales Marketing
38
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36
Personality psychology
34
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34
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31
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31
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29
Destinationsmanagement
29
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29
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29
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28
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95
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Han, Heesup
7
Hyun, Sunghyup Sean
4
Yu, Jongsik
3
Ahn, Jiseon
2
Arsel, Zeynep
2
Broderick, Amanda J.
2
Chua, Bee-Lia
2
Martin, Drew
2
Qu, Hailin
2
Wells, Victoria
2
Agrawal, Ashima
1
Ahmad, Naveed
1
Ahn, Young-joo
1
Akram, Umair
1
Alahakoon, Thilini
1
Amaya-Molinar, Carlos Mario
1
Arnegger, Julius
1
Arnould, Eric J.
1
Back, Ki-Joon
1
Baek, Hyungshin
1
Banister, Emma N.
1
Baron, Andrew Scott
1
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1
Belk, Russell W.
1
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1
Bilal, Muhammad
1
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1
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1
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1
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1
Byun, Jaemun
1
Cai, Gangwei
1
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1
Canning, Louise
1
Cantone, Luigi
1
Chan, Ambrose Pak Ho
1
Chaney, Damien
1
Chang, Ching-Hung
1
Chelekis, Jessica
1
Chen, Junsong
1
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Journal of marketing management : MM
Journal of travel and tourism marketing
Journal of business research : JBR
395
The journal of product & brand management
242
Journal of retailing and consumer services
236
The journal of brand management : an international journal
220
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
79
Journal of marketing communications
74
Journal of international consumer marketing
73
International journal of hospitality management
63
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
Journal of strategic marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of global marketing
56
International journal of consumer studies
55
International marketing review
55
Marketing intelligence & planning
55
Qualitative market research : an international journal
54
Cogent business & management
52
Journal of fashion marketing and management
51
Journal of the Academy of Marketing Science
51
Journal of marketing
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of promotion management : innovations in planning and applied research
44
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
38
European journal of marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
International journal of advertising : the quarterly review of marketing communications
33
International journal of market research
33
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ECONIS (ZBW)
95
Showing
1
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10
of
95
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date (oldest first)
1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
5
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
6
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
7
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
8
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
9
Fear of missing out and revenge travelling : the role of contextual trust, experiential risk, and cognitive image of destination
Lim, Weng Marc
;
Sahoo, Saumyaranjan
;
Agrawal, Ashima
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 583-601
Persistent link: https://www.econbiz.de/10014447618
Saved in:
10
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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