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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Management decision : MD"
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Search: subject:"Customer brand engagement"
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Beziehungsmarketing
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Brand loyalty
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Consumer behaviour
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Customer brand engagement
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Customer integration
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Internet marketing
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Consumer brand engagement
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Islam, Jamid Ul
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Pedersen, Per Egil
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Rahman, Zillur
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Solem, Birgit Andrine Apenes
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Journal of marketing management : MM
Management decision : MD
The journal of brand management : an international journal
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International journal of contemporary hospitality management
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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International Journal of Information Systems in the Service Sector (IJISSS)
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Journal of destination marketing & management
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality and tourism insights
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Journal of marketing analytics : JMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service theory and practice : JSTP
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Journal of strategic marketing
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Pakistan Journal of Commerce and Social Sciences (PJCSS)
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Pakistan journal of commerce and social sciences
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Scientific Annals of Economics and Business
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The international journal of bank marketing : IJBM
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The effects of regulatory fit on
customer
brand
engagement
: an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
2
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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