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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~person:"Hand, Chris"
~subject:"Brand image"
~subject:"Online-Marketing"
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Journal of marketing management : MM
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
International journal of arts management
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Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
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