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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Brand image"
~subject:"Digital media"
~subject:"Online-Marketing"
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Search: subject_exact:"Markenpolitik"
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Brand image
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Brand management
142
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36
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36
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Dänzler, Stefanie
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Journal of marketing management : MM
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Journal of business research : JBR
389
The journal of product & brand management
295
The journal of brand management : an international journal
289
Journal of retailing and consumer services
182
European journal of marketing : EJM
83
Journal of marketing communications
79
Marketing intelligence & planning
78
Psychology & marketing
76
Asia Pacific journal of marketing and logistics
72
SpringerLink / Bücher
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of strategic marketing
62
International journal of hospitality management
61
Journal of promotion management : innovations in planning and applied research
60
International journal of internet marketing and advertising : IJIMA
59
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of international consumer marketing
53
Journal of the Academy of Marketing Science
50
International journal of advertising : the review of marketing communications
49
Cogent business & management
48
Journal of marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Journal of promotion management : JPM
45
Tourism management : research, policies, practice
45
International journal of consumer studies
44
International marketing review
44
The IUP journal of brand management : IJBRM
44
The journal of consumer marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of travel and tourism marketing
37
Innovatives Markenmanagement
33
Journal of Islamic marketing
33
Journal of fashion marketing and management
33
Qualitative market research : an international journal
31
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ECONIS (ZBW)
52
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1
Total Digital? : zum Wandel des Markenkonzepts im 21. Jahrhundert
Heun, Thomas
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 1-12)
.
2020
Persistent link: https://www.econbiz.de/10012292428
Saved in:
2
Agile Branding : wie das digitale Werbegut die Kommunikation verändert
Dänzler, Stefanie
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 15-31)
.
2020
Persistent link: https://www.econbiz.de/10012292443
Saved in:
3
Die Erweckung des Verbrauchers : zum Nutzen von Marken im Zeitalter digitaler Medien
Heun, Thomas
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 33-49)
.
2020
Persistent link: https://www.econbiz.de/10012292447
Saved in:
4
Digitale Desintegration? : warum das Konzept der Integrierten Kommunikation (noch) keine Antwort auf Fragen der digitalen Markenführung liefert
Rademacher, Lars
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 51-68)
.
2020
Persistent link: https://www.econbiz.de/10012292449
Saved in:
5
Die Marke als Redaktion : Überlegungen zu einer Hybridkategorie in der Markenkommunikation im digitalen Zeitalter
Schmid, Sebastian
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 69-92)
.
2020
Persistent link: https://www.econbiz.de/10012292504
Saved in:
6
Brand Personalities im digitalen Raum : Einflüsse und Potenziale von Menschen und Marken auf Instagram
Olwig, Mona
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 433-456)
.
2020
Persistent link: https://www.econbiz.de/10012293172
Saved in:
7
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Saved in:
8
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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