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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Impact assessment"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
Impact assessment
Online-Marketing
Konsumentenverhalten
965
Brand management
213
Markenführung
213
Brand image
197
Markenimage
197
Beziehungsmarketing
182
Relationship marketing
182
USA
178
United States
178
Marketing management
160
Marketingmanagement
160
Social Web
156
Social web
156
Advertising effects
149
Werbewirkung
149
Customer satisfaction
117
Kundenzufriedenheit
117
Emotion
115
Brand
106
Markenartikel
105
Großbritannien
102
Internet marketing
102
United Kingdom
102
Personality psychology
94
Persönlichkeitspsychologie
94
Viral marketing
87
Virales Marketing
87
Marketing
79
Experiment
78
Advertising
72
Werbung
72
Marketing theory
70
Marketingtheorie
70
Service quality
69
Online retailing
64
Online-Handel
64
Bibliometrics
63
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367
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99
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Article
1,036
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20
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1,056
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21
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Conference paper
7
Konferenzbeitrag
7
Case study
3
Fallstudie
3
Conference proceedings
1
Konferenzschrift
1
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1
Übersichtsarbeit
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English
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Woodside, Arch G.
10
Yi, Youjae
10
Belk, Russell W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Hollebeek, Linda D.
6
Broderick, Amanda J.
5
Chan, Eugene Y.
5
Harris, Lloyd C.
5
Lim, Weng Marc
5
Lowe, Ben
5
McKechnie, Sally
5
Michaelidou, Nina
5
Mitchell, Vincent-Wayne
5
Pitt, Leyland F.
5
Rauschnabel, Philipp A.
5
Sauer, Nicola E.
5
Spence, Charles
5
Veer, Ekant
5
Walsh, Gianfranco
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Carlson, Jamie
4
Das, Gopal
4
Dennis, Charles
4
Dibb, Sally
4
Felix, Reto
4
Gonc̦alves, Helena Martins
4
Gould, Stephen J.
4
Grewal, Dhruv
4
Hamilton, Kathy
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Lunardo, Renaud
4
Ndubisi, Nelson Oly
4
Park, Jooyoung
4
Puccinelli, Nancy M.
4
Roper, Stuart
4
Sprott, David E.
4
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Academy of Marketing
1
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Journal of marketing management : MM
Psychology & marketing
Journal of business research : JBR
2,255
Journal of retailing and consumer services
2,072
International journal of hospitality management
998
International journal of consumer studies
773
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Tourism management : research, policies, practice
498
Applied economics
483
Management science : journal of the Institute for Operations Research and the Management Sciences
454
The service industries journal
439
Energy economics
438
Technological forecasting & social change : an international journal
436
Asia Pacific journal of marketing and logistics
432
The journal of product & brand management
406
Journal of travel and tourism marketing
405
Cogent business & management
399
Applied economics letters
388
European journal of marketing : EJM
383
Journal of marketing research : JMR
378
International journal of contemporary hospitality management
370
The journal of services marketing
369
The journal of brand management : an international journal
368
Economic modelling
366
Economics letters
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing communications
340
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
338
Journal of international consumer marketing
335
Journal of retailing
333
Journal of hospitality marketing & management
332
Journal of marketing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
323
Marketing letters : a journal of research in marketing
320
The American economic review
320
Journal of the Academy of Marketing Science
314
Food policy : economics planning and politics of food and agriculture
313
International journal of retail & distribution management
305
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
301
Journal of consumer behaviour : an international research review
301
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ECONIS (ZBW)
1,056
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1
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10
of
1,056
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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