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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Online retailing"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Online retailing
Online-Marketing
Konsumentenverhalten
965
Brand management
213
Markenführung
213
Brand image
197
Markenimage
197
Beziehungsmarketing
182
Relationship marketing
182
USA
178
United States
178
Marketing management
160
Marketingmanagement
160
Social Web
156
Social web
156
Advertising effects
149
Werbewirkung
149
Customer satisfaction
117
Kundenzufriedenheit
117
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115
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106
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87
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87
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79
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Werbung
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Marketing theory
70
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Dienstleistungsqualität
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Service quality
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Online-Handel
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1,018
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1,037
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Woodside, Arch G.
10
Yi, Youjae
9
Belk, Russell W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Hollebeek, Linda D.
6
Michaelidou, Nina
6
Broderick, Amanda J.
5
Chan, Eugene Y.
5
Lim, Weng Marc
5
Lowe, Ben
5
McKechnie, Sally
5
Mitchell, Vincent-Wayne
5
Rauschnabel, Philipp A.
5
Sauer, Nicola E.
5
Spence, Charles
5
Veer, Ekant
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Carlson, Jamie
4
Das, Gopal
4
Dennis, Charles
4
Dibb, Sally
4
Felix, Reto
4
Gonc̦alves, Helena Martins
4
Gould, Stephen J.
4
Grewal, Dhruv
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Lunardo, Renaud
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Puccinelli, Nancy M.
4
Roper, Stuart
4
Sprott, David E.
4
Sung, Yongjun
4
Szmigin, Isabelle
4
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Academy of Marketing
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Journal of marketing management : MM
Psychology & marketing
Journal of business research : JBR
2,158
Journal of retailing and consumer services
2,014
International journal of hospitality management
806
International journal of consumer studies
768
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Applied economics
471
Management science : journal of the Institute for Operations Research and the Management Sciences
440
Energy economics
437
Technological forecasting & social change : an international journal
424
Tourism management : research, policies, practice
420
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
407
Applied economics letters
384
European journal of marketing : EJM
374
Journal of marketing research : JMR
367
The journal of brand management : an international journal
367
Economic modelling
362
Economics letters
356
Journal of travel and tourism marketing
354
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
Cogent business & management
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of retailing
340
Journal of marketing communications
338
Journal of international consumer marketing
328
Journal of marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
318
Food policy : economics planning and politics of food and agriculture
313
International journal of retail & distribution management
307
Marketing letters : a journal of research in marketing
306
The American economic review
306
The international review of retail, distribution and consumer research
305
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
300
Journal of consumer behaviour : an international research review
297
Journal of fashion marketing and management
294
International journal of contemporary hospitality management
293
The journal of consumer marketing
291
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
289
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ECONIS (ZBW)
1,037
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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