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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Impact assessment
Online-Marketing
Konsumentenverhalten
965
Brand management
213
Markenführung
213
Brand image
197
Markenimage
197
Beziehungsmarketing
182
Relationship marketing
182
USA
178
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178
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160
Marketingmanagement
160
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156
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156
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149
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149
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117
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115
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Woodside, Arch G.
10
Yi, Youjae
9
Belk, Russell W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Hollebeek, Linda D.
6
Broderick, Amanda J.
5
Chan, Eugene Y.
5
Lim, Weng Marc
5
Lowe, Ben
5
McKechnie, Sally
5
Michaelidou, Nina
5
Mitchell, Vincent-Wayne
5
Rauschnabel, Philipp A.
5
Sauer, Nicola E.
5
Spence, Charles
5
Veer, Ekant
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Carlson, Jamie
4
Das, Gopal
4
Dennis, Charles
4
Dibb, Sally
4
Felix, Reto
4
Gonc̦alves, Helena Martins
4
Gould, Stephen J.
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4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Herrmann, Andreas
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Kim, Jungkeun
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Krishen, Anjala S.
4
Lunardo, Renaud
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Puccinelli, Nancy M.
4
Roper, Stuart
4
Sprott, David E.
4
Sung, Yongjun
4
Szmigin, Isabelle
4
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Academy of Marketing
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Journal of marketing management : MM
Psychology & marketing
Journal of business research : JBR
2,123
Journal of retailing and consumer services
1,971
International journal of hospitality management
794
International journal of consumer studies
764
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Applied economics
471
Energy economics
470
Tourism management : research, policies, practice
425
Technological forecasting & social change : an international journal
415
Management science : journal of the Institute for Operations Research and the Management Sciences
406
The journal of product & brand management
402
Asia Pacific journal of marketing and logistics
401
Applied economics letters
376
European journal of marketing : EJM
368
Journal of marketing research : JMR
364
The journal of brand management : an international journal
364
Economic modelling
359
Journal of travel and tourism marketing
351
Economics letters
348
Cogent business & management
344
Journal of marketing communications
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
327
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Food policy : economics planning and politics of food and agriculture
311
Journal of marketing
311
Marketing letters : a journal of research in marketing
305
Journal of the Academy of Marketing Science
302
The American economic review
301
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
300
The international review of retail, distribution and consumer research
296
Finance research letters
295
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
295
Journal of fashion marketing and management
290
The journal of consumer marketing
290
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ECONIS (ZBW)
1,021
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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